By Infora Media
KAMPALA — The Ministry of Tourism, Wildlife and Antiquities (MTWA) has announced a Shs50 billion investment programme aimed at transforming Jinja into Uganda’s premier adventure tourism destination, government officials say.
The initiative targets infrastructure upgrades, hospitality development, and promotion of adventure activities to attract both domestic and international tourists. Jinja, home to the Source of the Nile, has long been a popular stopover for travelers, but the ministry aims to reposition the town as a world-class adventure hub.
Major Investments Planned
Under the plan, the government has earmarked funds for several key projects:
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Crested Crane Hotel, Shs16 billion will be used to modernize the landmark hotel, providing world-class accommodation for high-end tourists.
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Uganda Hotel and Tourism Training Institute (UHTTI) , Shs20 billion will upgrade training facilities to improve skills among guides, hospitality staff, and tourism professionals.
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Visitor Infrastructure at the Source of the Nile, The plan includes construction of an iconic glass-viewing bridge, improved docking piers, panoramic viewpoints, restaurants, and modern washrooms.
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Adventure Activities Expansion, Facilities for white-water rafting, bungee jumping, kayaking, and river cruises will be upgraded to attract adventure-seekers from across the globe.
Tourism Minister Col (Rtd) Tom Butime said the initiative is part of the government’s broader plan to diversify the tourism product and spread economic benefits across regions. “We want Jinja to become a model for adventure tourism in Africa, creating jobs, boosting skills, and attracting visitors from all over the world,” he said.
Uganda’s tourism sector has been growing steadily, with Shs6.1 trillion in earnings and 1.65 million international arrivals recorded in 2025, the highest in the country’s history. The government hopes that investing in Jinja’s adventure tourism infrastructure will extend visitor stays, increase spending, and generate local employment.
Experts say adventure tourism is one of the fastest-growing segments globally, and Uganda’s natural attractions — including the Nile River, hills, and cultural sites, position it to capitalize on this trend. The Shs50 billion investment is expected to enhance the overall visitor experience, improve hospitality standards, and boost the country’s global profile.
For local communities, the plan promises job creation, skills development, and improved business opportunities. Hospitality entrepreneurs, tour operators, and local vendors stand to benefit from increased tourist inflows, while enhanced infrastructure is expected to make travel safer and more enjoyable.
Once implemented, the plan could cement Jinja’s status as Uganda’s adventure capital, complementing the country’s established safari, cultural, and wildlife tourism offerings.
The ministry is working with local governments, private investors, and community leaders to ensure timely execution of projects and sustained growth for the sector.